Physical Store
We would love to meet you face to face in our physical store in Golden Hall. You can feel and fall in love with our collections in clothing, accessories, décor and toys for kids 0-12 years old. See you there!
Play Up is a clothing brand for babies and children from 0 to 14 years old, with entirely Portuguese design and manufacture. In Play Up they are passionate about everything related to childhood and the process of growing up. Every collection they launch is the product of their greatest commitment. They diligently study the functionality and design of each piece, look for the best materials and personally monitor all stages of production. ... MoreLess
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