Founded in 2012 by Danish designer Lotte Fynboe, OYOY is a lifestyle and home décor brand that specializes in simple design pieces with a distinctly Nordic touch. Rooted in Scandinavian design tradition and fond memories of childhood, OYOY pieces are straightforward and elegant, with a hint of playfulness. The objects are defined by high-quality, honest materials that highlight simple and unexpected details. Playful colours, shapes and modern graphic lines run through each collection making for décor pieces that are as beautiful on their own as they are coupled together.