New Society was born in Spain in 2018 as the personal project of Estefania Gradio, founder and current creative director. With more than twenty years of experience in some of the world's leading fashion brands and inspired by the birth of her two children, Valentina and Mateo, Estefania embarked on this journey to bring her values and vision to life through a collection filled with a unique and deeply personal style. The creation of the brand was guided by the desire to accompany the change of an increasingly conscious society, offering the beauty of timeless aesthetics. New Society emerges as a sustainable brand with a strong, defined aesthetic discourse, constantly searching for beauty and trying to transmit emotion through each collection, always with a conceptual and semantic approach.
