Imps & Elfs is a smart brand from the Netherlands without luxuries and excesses, which aims for comfort and children's style. The style is modern and simple with discreet humorous details. It is a fair-trade, socially responsible and environmentally friendly brand. It uses 100% organic fabrics that are suitable for baby's skin. Furthermore, great importance is given to the fit: the baby clothes are specially designed for the shape of the baby's body, for absolute and unhindered comfort.