The Lyon couple, Hélène and Guillaume, embarked in 2020 on the crazy adventure of creating a new shoelace idea that offers a solution to one of the everyday inconveniences: Silicone shoelaces with shape memory!
After a personal experience and after months of work, testing and studies, the couple developed and decided to manufacture a new concept of laces that offer everyday comfort. Gorilla silicone laces bring comfort and style to everyday life and are ideal for children and adults!