BabyBjörn is a family business founded in 1961 by Björn Jacobson. The company's goal remains the same today as it was then, to make everyday family life easier by developing innovative and functional products for children up to 3 years of age. To achieve the high levels of quality, safety and aesthetics that are the fundamental principles of BabyBjörn product development, the company works closely with pediatricians, testing institutes and families. This collaboration has resulted in strong support from the pediatric community, numerous awards and the appreciation of tens of millions of families.