Yporqué was born in Barcelona in 2007 and its name is inspired by the favorite question of children "Why? Why? Why?" or in Spanish "¿y por qué? ¿y por qué? ¿y por qué?". Yporqué is the creation of three women with different studies and backgrounds - design, advertising and psychology - who combined their knowledge to create a children's clothing company, with a very specific goal: to focus the design on the people who wear the clothes themselves, that is, to be designed exclusively with children in mind.