Wauw Capow is a Danish brand created by Louise and Mia, whose dream was to create children’s clothes inspired by the playful spirit of children. Kids are open-minded, curious, playful and wonderfully creative. As parents, Mia and Louise, observe and enjoy this approach to life every day and their kids give them a lot of ideas for their design. They tailor-make their prototypes to ensure the design fits children’s shape and movements. This makes Wauw Capow's clothes comfortable to play in. When children play, they get messy – and children have to play!