Sometimes you got to step back in order to make a bigger jump. The brand AO goes back to its roots in search of its original authenticity. In 1976, the year where it all began, everything was possible. People felt free and happy. The cool and relax lifestyle from the US inspired fashion, and sportswear hit the streets. AO76 is here to get that cool and friendly atmosphere back, and wants to create a community with the same values. Because this world is in desperate need of beauty.