It all started under the cloud-ridden April sky of yet another belated Swedish spring in 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity.

A concept now brought to perfection by the Happy Socks collective of creators. Happy Socks features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns. Simply put: there's a pair of high-quality socks and underwear for every occasion, mindset and style.