Beatrix

So what's the story? Where did all of these cute, colorful bags, boxes, and bottles come from? Well, it started in New York City. Now everyone knows NYC has always been a place with loads of coolness, grittiness, and edginess, but there were two residents who thought it could also use a bit of adorableness. So in 2008 founders Claire Theobald and Marcus Woolcott, created a humble little collection of animal characteres and embroidered them onto backpacks designed specifically for toddlers. Beatrix packs have a simple, contemporary look, and a high quality construction.

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